- EMAIL MARKETING
- DONOR MANAGEMENT
- WEB MAINTENANCE
- WEB DEVELOPMENT
- GRAPHIC DESIGN
- VISUAL BRANDING
- SOCIAL MEDIA STRATEGY
- CONTENT DEVELOPMENT
The client partnered with us during a period of significant change both in and outside of its organization. Within months of appointing a new CEO and a new VP of Marketing & Communications, MGFA faced a need to pivot its many in-person fundraising events to accommodate a rapidly evolving virtual landscape. During this time, MGFA also required several visual branding redesigns and a migration to a new phone and email system.
Although MGFA was an organization partially (and temporarily) in flux, it continued to represent an unwavering community of MG patients, advocates, donors, and medical researchers. We needed to fulfill the client’s requests for new technology, content, and fundraising strategies while remaining true to its brand voice and legacy. We knew this would require an iterative creative approach coupled with a meticulous project management workflow, along with regular weekly standups with stakeholders.
In close collaboration with the client, we implemented thorough yet efficient workflows for various types of tasks — including direct email campaigns, social media content creation, website updates, graphic design deliverables, and event planning. With these processes in place, PRI has played a central role in the orchestration of many fundraising and awareness initiatives. Examples include a weekly series of Zoom “wellness webinars,” MG Awareness Month activities, regional conferences, and a global, virtual campaign which replaces MGFA’s annual keystone fundraising event.
Pivoting to Digital Fundraising
We play a key role in supporting and strategizing MGFA’s pivot from in-person to digital fundraising events. Examples include engaging individual donors through social media, orchestrating virtual fundraising events, and creating materials and opportunities to enhance corporate sponsorships.
We helped MGFA’s in-house staff implement a Zoom VoIP phone system with professional recorded auto-attendants and customized call routing, and continue to serve as consultants for a wide range of web, app, and technology needs.
Engaging a Global Community
For MG Awareness Month 2020 (our first collaborative awareness initiative with this client), PRI conceptualized and carried out a digital crowdsourcing campaign which included social media contests, a series of direct-marketing emails, and an event landing page featuring an interactive map with photo and text submissions from participants. A singular success, the campaign drew support from people in 39 states and 11 countries across the globe.
Mouse over the interactive map: