- EMAIL MARKETING
- DONOR MANAGEMENT
- WEB MAINTENANCE
- WEB DEVELOPMENT
- GRAPHIC DESIGN
- VISUAL BRANDING
- SOCIAL MEDIA STRATEGY
- CONTENT DEVELOPMENT
The client partnered with us during a period of significant change both in and outside of its organization. Within months of appointing a new CEO and a new VP of Marketing & Communications, MGFA faced a need to pivot its many in-person fundraising events to accommodate a rapidly evolving virtual landscape. During this time, MGFA also required several visual branding redesigns and a migration to a new phone and email system.
In close collaboration with the client, we implemented thorough yet efficient workflows for various types of tasks — including direct email campaigns, social media content creation, website updates, graphic design deliverables, and event planning. With these processes in place, PRI has played a central role in the orchestration of many fundraising and awareness initiatives. Examples include a weekly series of Zoom “wellness webinars,” MG Awareness Month activities, regional conferences, and a global, virtual campaign which replaces MGFA’s annual keystone fundraising event.
Pivoting to Digital Fundraising
We play a key role in supporting and strategizing MGFA’s pivot from in-person to digital fundraising events. Examples include engaging individual donors through social media, orchestrating virtual fundraising events, and creating materials and opportunities to enhance corporate sponsorships.
We helped MGFA’s in-house staff implement a Zoom VoIP phone system with professional recorded auto-attendants and customized call routing, and continue to serve as consultants for a wide range of web, app, and technology needs.
Engaging a Global Community
For MG Awareness Month 2020 (our first collaborative awareness initiative with this client), PRI conceptualized and carried out a digital crowdsourcing campaign which included social media contests, a series of direct-marketing emails, and an event landing page featuring an interactive map with photo and text submissions from participants. A singular success, the campaign drew support from people in 39 states and 11 countries across the globe.
Mouse over the interactive map: