Title and meta description tags are one of those things that are set up when a website is first built, and then no one ever thinks about them again. Before I got involved in search engine optimization, I didn’t pay much attention to them either, but now I’m the pain in the you-know-what who makes sure they’re the right number of characters, the right words in the right order, and they tell users—and search engines—what the heck a particular page is all about.
Your website has launched! Now what?
When you are a new parent, you’re asked to choose a pediatrician before leaving the hospital with your infant. That’s because once you return home, there are no nurses to hover around and assist you. You’re on your own, and your child is vulnerable — and you want to be prepared in case of any “hiccups.”
You work hard to create emails that inform and engage your customers. You write, design, proofread, edit, and—proofread again. Then press Send. What happens? Some are bounced, some simply vanish. All that work, and still some email never gets delivered.
My article is late. My article is due and so far I have almost two sentences once I type the period for this sentence I'm ... writing ... now. Ta da! Two sentences down!